Why the name?

It's a common question...

In one month, our founder, Dan Cunningham, read two facts that were life changing.

The first: all 158,000 kindergarten teachers combined in the U.S. did not make as much money as the top 25 hedge fund managers (1). Ironically, the fees for those hedge fund managers were coming, in part, from retirement savings of the kindergarten teachers!

The second: the average equity investor misses out on 7 of 8 dollars of market returns, partly due to incorrect behavior, and partly due to the high fees of the financial industry (2).

Dan had had enough. It was July 22, 2015, and on that one day in July, he decided this was going to change.