Overcoming Psychological Pitfalls

How to maximize your investment returns and avoid behavioral error

By Financial Advisor Adam Roof | February 10, 2023

Investing in financial markets can be a complex and challenging task. That’s why it’s important to overcome the psychological behaviors that can erode investment returns.

Some of these psychological behaviors include:

Overconfidence

Overconfidence is a common psychological behavior that can lead investors to make impulsive and hasty decisions. This behavior can cause individuals to ignore the risks associated with investments and make decisions based on emotions rather than research and analysis. Overconfidence can also lead investors to hold on to losing investments for too long, believing that they will eventually recover, rather than realizing their losses and moving on.

Herding

Herding behavior refers to the tendency of individuals to follow the crowd and invest in the same assets or sectors as everyone else. This behavior can cause investors to overlook the potential risks associated with certain investments and can lead to significant losses. It is often driven by fear of missing out on potential profits and the fear of being left behind when the market is going up. Herding behavior can be exacerbated by a number of factors, including overconsumption of financial media and social media.

Anchoring Bias

Anchoring bias is a cognitive bias in which an individual relies too heavily on an initial piece of information (the "anchor") when making subsequent decisions. In investing, this can result in sticking with an initial investment decision even when new information suggests it may not be the best choice. Failing to accept new information as equally important as initial information can lead to suboptimal investment decisions and can negatively impact investment returns.

Confirmation Bias

Confirmation bias is a psychological phenomenon where individuals seek out information that supports their existing beliefs and ignore information that contradicts them. The market can punish investors that fall into this trap; investors should learn to recognize when they subconsciously overvalue information that reinforces their existing beliefs or preferences.

Conclusion

As a fiduciary financial advisor at One Day In July, I’m trained to provide objective, impartial, and evidence-based advice aligned with each client’s unique financial goals and risk tolerance. I also focus on educating clients about common psychological behaviors that lead to bad investment decisions and how to avoid them.

To learn more about how to be efficient with your investment strategies, let’s get in touch. As a fiduciary financial advisor, I am always obligated to serve the best interest of my clients. You can reach me at adam.roof@onedayinjuly.com or (802) 556-3850. I am available for meetings in Burlington, Vermont; Greater Boston; Main Line Pennsylvania; and by Zoom.